Heather Bise

The Signature in Real Estate

In Beyond NYC, For Brokers, New York, Real Estate on August 30,2009 at 6:31 pm

Over the years, I have rolled my eyes when I have received emails with huge signature taglines and have kept my thoughts to myself.   However, this evening, as I was cleaning out my “inbox” in Outlook, I noticed that the majority of the huge mail items were from real estate agents –mainly, because their “signature” attachments are so large.  

When did the “signature” become more important than the message?

Example 1:  An agent sent a one sentence message to me that was “26KB” because his signature line was 4 inches –I am not exaggerating. A signature that included:  his name, his personal logo, his official title,  his contact info, all of his awards, his broker’s logo, a movie attachment (about himself), a link to “his properties” and a “think green logo”.  (I refrain from commenting on the “green” aspect of such a signature!!)

He is not alone in this tacky display of inconsideration that is interpreted by many (in the profession) as someone that is a genius to “Branding” and to others as rude…

Example 2: Another agent had a similar signature, but, with a few more additions: follow me on twitter (link); following me on Facebook (link).

I thought to myself:   “Are you kidding me? How are you taking care of your clients with all of this self- branding via social media? Do people really care that you showed an apartment and then went to Pastis — is this why you never submitted my offer?” 

When did the “Brand” replace the “product”?  When did the “product” become the agent (broker) and not the apartment (and client)?

A Greenwich Village Soliloquy

In Beyond NYC, Neighborhoods in New York City, New York, Real Estate, Summer NYC on June 4,2009 at 8:33 pm

In the past I have made an effort not to be biased in my writings of neighborhoods within this island called Manhattan; but, this evening I have decided that my romance with Greenwich Village needs to be voiced on this page.

It has been said that, “the Village is the most significant square mile in American cultural history”.

I must admit, that it definitely has made a significant impression on me: from my pre-teen years in a small college town in Ohio that leads to my passion as a professional in this city today. 

Proustian memory took its hold on me as I walked through the Village today…

Flash to 12 years old:  In my hometown of Wooster, Ohio I was learning a piece of music, “Still on this Shining Night” by Samuel Barber. The lyrics to the piece haunted me and I needed to find out more about this James Agee that inked them. So, I  fiercely studied Agee’s “Descriptions of Elysium” and other parts of Permit Me Voyage. I became slightly obsessed with Agee from that age of twelve. Because of my obsession with his writings, he introduced me to the photographer, Walker Evans in his book Let Us Now Praise Famous Men. Both Agee & Evans were residents of Greenwich Village.

Reflection to Teen Years: Still in Wooster, I would take escape from the mundane rural life and visit my public library. I would sit for hours and devour huge art books working my way up to 20th century masters including on again off again Village residents as Winslow Homer, Diego Rivera and John LaFarge. Not knowing then that other residents such as Man Ray would peak my interests so many years later.  And that abstract expressionism, which found its tone in Greenwich Village would be a style that I would want to learn more about now in my thirties.

Spell of 18 years old:  In Cleveland, I found myself massively in-love for the first time. My first love introduced me to the works of Jackson Pollock. Pollock lived at 46 Carmine, 47 Horatio, 46 East 8th in the Village.  I in turn introduced my first love to my fascination with the writings of Henry Miller—a resident as well. And then, heart-break entered my world. During the laments of such agony with my once (naively) betrothed, I read Kahlil Gibran’s, The Prophet. I am reminded of my first engagement with heart-break every time I pass, 51 West 10th Street – where Gibran lived.

Of course there are so many “Great Minds of the Village” that influenced me over the next twenty years -including important social movements. But, today was just a quick flash to my youth, reminding me, I have always had a connection to this neighborhood. It started in Greenwich Village for me–even though I had never been.  

I  desire to make my own imprint on the Village one day. Maybe, a real estate legacy of some sort…

 

Celebrate the Village in 2009:

Summer events sponsored by the Greenwich Village Society for Historic Preservation

Beyond the Beatniks: The Hidden History of St. Mark’s Place
A Walking Tour with Eric Ferrara

Sunday, July 12
1:00 – 2:30 P.M.
Meeting place given upon reservation.
Free; reservations required.
RSVP to rsvp@gvshp.org or (212) 475-9585 ext. 35

St. Mark’s Place staked its claim as an epicenter of pioneering radical arts, activism, and counterculture in America over half a century ago — but there is much more than meets the eye. Before the beatniks, hippies, and punks (and way before the t-shirt and yogurt shops), St. Mark’s Place served as an important social and political hub for the ever changing immigrant groups populating the neighborhood over the last 150 years.

On this tour, we will peel back the layers of myths, legends, and misconceptions of St. Mark’s Place to reveal little-known history about this fascinating street and time capsule of East Village/Lower East Side/New York City history.

Eric Ferrara is a fourth generation/native Lower East Sider, published author, licensed guide, and executive director of the East Village History Project and East Village Visitors Center. Ferrara offers years of unprecedented research along with personal anecdotes and oral history which make for a truly unique experience.

This event is co-sponsored by the East Village History Project/East Village Visitors Center.

An Evening at the Jefferson Market Garden
Featuring the cast of the Greenwich Village Follies

Tuesday, July 28
[Rain date: July 30]
6:00 – 8:00 P.M.
Jefferson Market Garden
Enter on Greenwich Avenue at Sixth Avenue and West 10th Street
Free; reservations required.
RSVP to rsvp@gvshp.org or (212) 475-9585 ext. 35

The Village on Film Presents: Wait Until Dark
A GVSHP Film Series

Thursday, August 6
6:30 – 9:00 P.M.
Neighborhood Preservation Center
232 East 11th Street
Free; reservations required.
RSVP to rsvp@gvshp.org or (212) 475-9585 ext. 35

Following our May screening of Next Stop, Greenwich Village, GVSHP presents Part Two of our Village on Film Series.

Come see Audrey Hepburn’s Oscar-nominated performance in Terence Young’s Wait Until Dark. Hepburn plays a recently-blinded woman who lives on St. Luke’s Place. After her husband agrees to carry a doll over the border for a stranger, Hepburn’s Susy Hendrix is then terrorized by three criminals (led by Alan Arkin as Roat) who believe that their large stash of stolen heroin is inside the doll. The search begins benignly but turns violent as Susy catches on to the thieves’ plot and forms a plan of her own to level the playing field.

This film screening will be held in GVSHP’s living room with popcorn and goodies provided! Space is limited.

The Villagers of Ellis Island
A Walking Tour of Ellis Island with Tom Bernardin

Sunday, August 16
Meet at 11:45 A.M.
Meeting place given upon reservation
$12/person for ferry fees.
RSVP to rsvp@gvshp.org or (212) 475-9585 ext. 35

Greenwich Village has often been celebrated for its rich immigrant past, including the South Village’s Italian community, the groups of French immigrants living on Bleecker Street in the nineteenth-century, and the Ukrainian heritage of the East Village. But how did these future Villagers enter our country? In many cases, they came through Ellis Island, the long-acknowledged immigration hub of the United States.

Join Tom Bernardin, former National Park Service Ellis Island ranger at pre-restoration Ellis Island and author/publisher of The Ellis Island Immigrant Cookbook as we explore Ellis Island and its connection to Greenwich Village immigrant groups. This program will provide an entire day’s jaunt out to Ellis Island, including a tour of the island exclusively for GVSHP followed by individual opportunities to explore the Island.

Dominos in Real Estate

In Beyond NYC, Buyers in NYC, Economy, Finance, For Brokers, New York, Real Estate, Sellers in NYC on April 17,2009 at 12:15 am

 

Believe it or not,  I have not had a buyer purchase with a mortgage since 2006. This being stated, prior to that magical year I have been involved with hundreds of transactions that involved financing for properties – even those that were foreclosures and short sales. The later being the most difficult of experiences (on the agent side and the appraiser side).

I am embarrassed to write that I missed a very, VERY important ruling (in red below) that was put in motion by Fannie Mae on March 1:

“The government-backed mortgage-finance company stopped guaranteeing mortgages in condo buildings where fewer than 70% of the units have been sold, up from 51%. In addition, the company won’t back loans for sales in buildings where 15% of current owners are delinquent on association fees or where more than 10% of units are owned by a single-entity.”

 

Those words in red affect every condo buyer I have ever represented –even the cash buyers. 

Three days and 2 sleep deprived nights ago, I received a call from an owner I sold to in 2007 (cash purchase)…. 

 

Because of the current low interest rates, the owners thought they would take a mortgage on the 2007 unit and purchase another unit in NYC because the prices are pretty good right now.

 

Their phone call was to inform me that the lender would not lend on their unit because “one entity” owned 18.14% of the units in the building and there are too many rentals in the building. The subject building had been put on the “list” of buildings not to lend to —- the owners were not happy and wanted to back out of the other deal because of the “principle” of it all –NOT because they did not necessarily have the cash to follow-through on the new apartment.

I have to say, I understood their perspective. Most of us feel that if you dump cash into real estate you are going to be able to draw on it in the future – right? Not the case anymore…it is a new time in the United States with a lot of change that concerns all of us on some level.

 

I was told by executive leaders in the NYC real estate community, multiple loan officers and other highly experienced brokers: “it is what it is-nothing can be done.”

 

Guess what? I said, No, it cannot be and I started getting to work. I am not going to get into all of the tedious things I had to do or all of the individuals I had to “push” to help me retrieve the info I needed; but, I got the building off the “list”.  

 

My entire life I have had (some) issues with simply not accepting: “it is just the way it is – let is rest.” At times it has been my demise…

I do not know why I am so compelled to say “No, there must be a way.” I guess if I have not had some success with converting the “nothing can be done” to something has been done (but, differently), I would not be the fighter that I am. The “believer” that everything IS possible…

Maybe, we are so accepting of the “nothing can be done” mentality because we are not ready to see that it CAN be done.

 

 

Dominos may fall; but, the real game does get started until they are down.